I designed a large set of illustrations for the CIPD Profession Map.
This project was the perfect opportunity to represent the many diversities of inclusive workplaces, while challenging common stereotypes regarding gender, ethnicity, age, physical abilities.
We went beyond the avoidance of preconceptions to appeal to a global audience – it was a conscious use of illustration as an unbiased brand language to speak for the professional values promoted by the campaign.
The people I was asked to draw are not just neutral models. They are active characters, interacting with each other, often displaying a hierarchy or relationship of power.